diff --git a/chart/Chart.yaml b/chart/Chart.yaml
index 7a774ee..df7d065 100644
--- a/chart/Chart.yaml
+++ b/chart/Chart.yaml
@@ -1,7 +1,7 @@
 apiVersion: v1
 name: longhorn
-version: 1.0.1-rc3
-appVersion: v1.0.1-rc3
+version: 1.0.1
+appVersion: v1.0.1
 kubeVersion: ">=v1.14.0-r0"
 description: Longhorn is a distributed block storage system for Kubernetes powered by Rancher Labs.
 keywords:
diff --git a/chart/questions.yml b/chart/questions.yml
index 610e21d..781f7a0 100644
--- a/chart/questions.yml
+++ b/chart/questions.yml
@@ -17,7 +17,7 @@ questions:
     label: Longhorn Manager Image Name
     group: "Longhorn Images Settings"
   - variable: image.longhorn.managerTag
-    default: v1.0.1-rc3
+    default: v1.0.1
     description: "Specify Longhorn Manager Image Tag"
     type: string
     label: Longhorn Manager Image Tag
@@ -29,7 +29,7 @@ questions:
     label: Longhorn Engine Image Name
     group: "Longhorn Images Settings"
   - variable: image.longhorn.engineTag
-    default: v1.0.1-rc3
+    default: v1.0.1
     description: "Specify Longhorn Engine Image Tag"
     type: string
     label: Longhorn Engine Image Tag
@@ -41,7 +41,7 @@ questions:
     label: Longhorn UI Image Name
     group: "Longhorn Images Settings"
   - variable: image.longhorn.uiTag
-    default: v1.0.1-rc3
+    default: v1.0.1
     description: "Specify Longhorn UI Image Tag"
     type: string
     label: Longhorn UI Image Tag
diff --git a/chart/values.yaml b/chart/values.yaml
index 41108fb..a1a7d26 100644
--- a/chart/values.yaml
+++ b/chart/values.yaml
@@ -4,11 +4,11 @@
 image:
   longhorn:
     engine: longhornio/longhorn-engine
-    engineTag: v1.0.1-rc3
+    engineTag: v1.0.1
     manager: longhornio/longhorn-manager
-    managerTag: v1.0.1-rc3
+    managerTag: v1.0.1
     ui: longhornio/longhorn-ui
-    uiTag: v1.0.1-rc3
+    uiTag: v1.0.1
     instanceManager: longhornio/longhorn-instance-manager
     instanceManagerTag: v1_20200514
   pullPolicy: IfNotPresent
diff --git a/deploy/longhorn-images.txt b/deploy/longhorn-images.txt
index d3cde7c..3ad6943 100644
--- a/deploy/longhorn-images.txt
+++ b/deploy/longhorn-images.txt
@@ -1,7 +1,7 @@
-longhornio/longhorn-engine:master
+longhornio/longhorn-engine:v1.0.1
 longhornio/longhorn-instance-manager:v1_20200514
-longhornio/longhorn-manager:master
-longhornio/longhorn-ui:master
+longhornio/longhorn-manager:v1.0.1
+longhornio/longhorn-ui:v1.0.1
 longhornio/csi-attacher:v2.0.0
 longhornio/csi-node-driver-registrar:v1.2.0
 longhornio/csi-provisioner:v1.4.0
diff --git a/deploy/longhorn.yaml b/deploy/longhorn.yaml
index 458ceaa..f780921 100644
--- a/deploy/longhorn.yaml
+++ b/deploy/longhorn.yaml
@@ -246,7 +246,7 @@ spec:
     spec:
       containers:
       - name: longhorn-manager
-        image: longhornio/longhorn-manager:master
+        image: longhornio/longhorn-manager:v1.0.1
         imagePullPolicy: IfNotPresent
         securityContext:
           privileged: true
@@ -255,11 +255,11 @@ spec:
         - -d
         - daemon
         - --engine-image
-        - longhornio/longhorn-engine:master
+        - longhornio/longhorn-engine:v1.0.1
         - --instance-manager-image
         - longhornio/longhorn-instance-manager:v1_20200514
         - --manager-image
-        - longhornio/longhorn-manager:master
+        - longhornio/longhorn-manager:v1.0.1
         - --service-account
         - longhorn-service-account
         ports:
@@ -355,7 +355,7 @@ spec:
     spec:
       containers:
       - name: longhorn-ui
-        image: longhornio/longhorn-ui:master
+        image: longhornio/longhorn-ui:v1.0.1
         imagePullPolicy: IfNotPresent
         securityContext:
           runAsUser: 0
@@ -402,18 +402,18 @@ spec:
     spec:
       initContainers:
         - name: wait-longhorn-manager
-          image: longhornio/longhorn-manager:master
+          image: longhornio/longhorn-manager:v1.0.1
           command: ['sh', '-c', 'while [ $(curl -m 1 -s -o /dev/null -w "%{http_code}" http://longhorn-backend:9500/v1) != "200" ]; do echo waiting; sleep 2; done']
       containers:
         - name: longhorn-driver-deployer
-          image: longhornio/longhorn-manager:master
+          image: longhornio/longhorn-manager:v1.0.1
           imagePullPolicy: IfNotPresent
           command:
           - longhorn-manager
           - -d
           - deploy-driver
           - --manager-image
-          - longhornio/longhorn-manager:master
+          - longhornio/longhorn-manager:v1.0.1
           - --manager-url
           - http://longhorn-backend:9500/v1
           env:
diff --git a/deploy/release-images.txt b/deploy/release-images.txt
index 5f64539..03bd6e9 100644
--- a/deploy/release-images.txt
+++ b/deploy/release-images.txt
@@ -1,7 +1,7 @@
-longhornio/longhorn-engine:master
+longhornio/longhorn-engine:v1.0.1
 longhornio/longhorn-instance-manager:v1_20200514
-longhornio/longhorn-manager:master
-longhornio/longhorn-ui:master
+longhornio/longhorn-manager:v1.0.1
+longhornio/longhorn-ui:v1.0.1
 quay.io/k8scsi/csi-attacher:v2.0.0
 quay.io/k8scsi/csi-node-driver-registrar:v1.2.0
 quay.io/k8scsi/csi-provisioner:v1.4.0
diff --git a/uninstall/uninstall.yaml b/uninstall/uninstall.yaml
index 4d20bae..48fde05 100644
--- a/uninstall/uninstall.yaml
+++ b/uninstall/uninstall.yaml
@@ -61,7 +61,7 @@ spec:
     spec:
       containers:
       - name: longhorn-uninstall
-        image: longhornio/longhorn-manager:master
+        image: longhornio/longhorn-manager:v1.0.1
         imagePullPolicy: Always
         command:
         - longhorn-manager