diff --git a/router/src/server.rs b/router/src/server.rs
index 9e57af27..e9d2fcf4 100644
--- a/router/src/server.rs
+++ b/router/src/server.rs
@@ -1877,6 +1877,8 @@ pub async fn run(
 
     // Only send usage stats when TGI is run in container and the function returns Some
     let is_container = matches!(usage_stats::is_container(), Ok(true));
+    // retrieve the huggingface_hub user agent origin if set, and add the origin to telemetry
+    let origin = std::env::var("HF_HUB_USER_AGENT_ORIGIN").ok();
     let user_agent = match (usage_stats_level, is_container) {
         (usage_stats::UsageStatsLevel::On | usage_stats::UsageStatsLevel::NoStack, true) => {
             let reduced_args = usage_stats::Args::new(
@@ -1899,6 +1901,7 @@ pub async fn run(
                 max_client_batch_size,
                 usage_stats_level,
                 backend.name(),
+                origin,
             );
             Some(usage_stats::UserAgent::new(reduced_args))
         }
diff --git a/router/src/usage_stats.rs b/router/src/usage_stats.rs
index c3df0c80..353e9e37 100644
--- a/router/src/usage_stats.rs
+++ b/router/src/usage_stats.rs
@@ -98,6 +98,7 @@ pub struct Args {
     max_client_batch_size: usize,
     usage_stats_level: UsageStatsLevel,
     backend_name: &'static str,
+    origin: Option<String>,
 }
 
 impl Args {
@@ -122,6 +123,7 @@ impl Args {
         max_client_batch_size: usize,
         usage_stats_level: UsageStatsLevel,
         backend_name: &'static str,
+        origin: Option<String>,
     ) -> Self {
         Self {
             model_config,
@@ -143,6 +145,7 @@ impl Args {
             max_client_batch_size,
             usage_stats_level,
             backend_name,
+            origin,
         }
     }
 }